Watchfire® Case Study: Watch What Happens.
SERVICE :: State Farm Agent Marsha Slater -
Barboursville, W.Va.
Background
Marsha Slater's State Farm Insurance office in
Barboursville, WV, is right on Route 60, which is a heavily
traveled, four-lane highway running between Huntington and
Barboursville. For many years, Marsha had a traditional letter
board sign to advertise her business, and for a while, that was
good enough.
But she and her nephew, who works in her office, got tired of
manually changing the message - especially during the winter. So
when businesses nearby began putting up electronic message centers,
she knew it was time to do something new to attract attention and
customers.
Results
In 2009, Marsha began researching outdoor LED signs. She initially
considered a monochrome option in red or amber, but in the end, she
decided to go forward with a full-color LED sign. Her Watchfire
territory representative brought his demo truck to her office, and
that really helped her decision. "I could see first-hand the
quality of the sign, the vivid colors, and the clear images, and I
knew that a full-color Watchfire sign would help set me apart from
other nearby businesses on Route 60."
"I know the sign has increased awareness of my business even though I've been in this location for 15 years… And I am seeing increased business since the sign went up."
- Marsha Slater, CLU, ChFC
Agent, State Farm Insurance
:: SIGN SPECS ::
19mm Color LED
Matrix: 48 x 112
14 Lines x 11 Characters
39" High x 7'5" Wide
Case Study
As a business owner, Marsha has always liked to stay current
on industry trends and new technology, so when she started to
see LED signs popping up around her, she began considering
purchasing one to replace her letter board sign and to better
promote her business. She decided on Watchfire both because she was
impressed by the quality of the demo sign and because she
knew the Watchfire name. "Every LED sign we see going up in
and around Barboursville is a Watchfire sign, and they are
beautiful."
She called Watchfire sign dealer Action Outdoor Faith Signs to get
the process started. "Lester from Action Outdoor Faith Signs was
such a huge proponent of Watchfire LED signs that he was almost
impossible to say no to. And when my nephew saw the quality of the
Watchfire signs, we agreed that Watchfire was the way to go."
Now that Marsha has had the sign for a couple of years, she's
had the chance to really evaluate what having an LED sign has done
for her business. "I know the sign has increased awareness of my
business. Customers tell me they didn't know I was here until they
saw the sign, even though I had been in this location for 15 years.
And I am seeing increased business since the sign went up." The
sign also makes her life easier. Her nephew creates the messages
and programs the sign so she can focus on her business. Both of
them are relieved that they no longer have to go outside and brave
the elements to change the message. "This is so much easier, and
it's also great that I can now display even more messages. I can
change the messages multiple times a day if I want to, and with the
flexibility, I can quickly respond to what's going on in the
community. My only regret is not buying the next size up," she said
with a chuckle. "It's only been a couple of years, and I'm thinking
it's time to upgrade to a bigger sign."
When asked if she would recommend Watchfire LED signs to others,
Marsha said she definitely would. "We've had excellent service, and
the sign is beautiful. People are impressed by technology, and this
sign is the best type. It gives a good impression. I know that with
Watchfire, I am getting the best sign. It feels state-of-the-art,
and that's exactly what I wanted."
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